Twitter, Facebook and LinkedIn are the face of social media today. Everyone knows it, and for small businesses it is a huge opportunity to reach current customers and find new ones. But as with any marketing effort you need the right strategy to succeed.
How can you take advantage of Twitter, Facebook, and LinkedIn?
Twitter has followers, Facebook has fans, and LinkedIn has connections. And with each you have the opportunity to develop an audience that is interested in your products and services. But without a presence they might never know you exist. Each one is about interaction with the people that follow and connect with you. It’s not just pushing products and services in people’s faces. It’s about helping them, listening to them, and ultimately giving them what they want. But before you get started you have to ask yourself, “are you able to make the commitment?” Because if you’re not or you don’t do it correctly social media at the least might not help you at all and at the worst it can totally backfire. Remember you need to do it right from day one. Now ask yourself. “are you ready to start the conversation?” If so but you find it a daunting task then maybe you just need some help.
The simple answer would be yes. But in truth not every business can benefit from Twitter. Many small businesses can it just depends on what you have to offer your potential audience. How much time you have to commit to it. You have to remember Twitter is not just about building up followers and pushing products on them. It’s an ongoing conversation that requires interaction. The value of Twitter is about it’s ability to get your message out to people. If you’re considering using Twitter to connect with your customers then you’ll want a custom Twitter Layout.
Facebook also is not for every business. But it can be a really good thing. With Facebook you can reach out to your customers. You can easily ask questions and get feedback about products and services you offer. Yes Facebook is also about having a conversation but it can also be used for a whole lot more. Facebook is about generating word of mouth and developing referrals. Depending on your business Facebook can be a very powerful marketing tool and when used correctly can help small businesses. If you are interested in using Facebook to connect with your customers then you’ll want a custom Facebook Business Page Designed.
Amongst Social Media platforms LinkedIn is special. Simply because it is not meant to reach out to just anyone. It’s meant to help you reach out to your fellow professionals. Business owners, decision makers, entrepreneurs, and the working class. It’s a business to business connection tool and a place where business professionals get together to share what they know and what they’ve learned. With LinkedIn you have in depth profiles about you, and your business. The groups allow you to post interesting information about your business and more. The bottom line is that LinkedIn helps you reach out to a more professional audience.
Facebook, Twitter, and LinkedIn have their upsides and downsides. The bottom line though is that to manage them correctly you need the time and a good strategy for doing so. They are not billboards for your business where you put them up and forget about them. Your fans and followers expect you to interact with them. And if you do then some of them just might become loyal customers.
If you’re a small business owner and you need help with your social media marketing efforts then contact us at 615-890-3600 or email us to see how the right social media campaign can help your business.