Twitter and Facebook are the face of social media today. Everyone knows it and for small businesses it is a huge opportunity to reach current customers and find new ones. But as with any marketing effort you need the right strategy to succeed.

How can you take advantage of Twitter and Facebook?

Twitter has followers and Facebook has friends and fans. And with both you have the opportunity to develop an audience that is interested in your products and services. But without a presence they might never know you exist. Each one is about interaction with the people that follow you. It’s not just pushing products in people’s faces. It’s about helping them, listening to them, and ultimately giving them what they want. But before you get started you have to ask yourself, “are you able to make the commitment?” Because if you’re not or you don’t do it correctly social media at the least might not help you at all and at the worst it can totally backfire. Remember you need to do it right from day one. Now ask yourself. “are you ready to start the conversation?”

Using Social Media and Twitter You Can Spread the Word About Your Business

Can Twitter really help my small business?

The simple answer would be yes. But in truth not every business can benefit from Twitter. But many small businesses can. It depends on what you have to offer your potential audience. How much time you have to commit to it. You have to remember Twitter is not just about building up followers and pushing products on them. It’s an ongoing conversation so you have to ask questions that engage your followers and answer your followers questions as well. Interaction will always be the key.

Using Social Media and Facebook Small Businesses Can Reach a Whole New Audience

What can Facebook do for me?

Just like Twitter Facebook is not for every business. But it can be a really good thing. With Facebook you can reach out to your customers. You can easily ask questions and get feedback about products and services. Yes Facebook is also about having a conversation but it can also be used for a whole lot more.

Facebook and Twitter both have their upsides and downsides. The bottom line though with both is that to manage them correctly you need the time and a good strategy for doing so. They are not billboards for your business where you put them up and forget about them. Your fans and followers expect you to interact with them. And if you do then some of them just might become loyal customers.

If you’re a small business owner and you need help with your social media marketing efforts then contact us at 615-890-3600 or email us to see how the right social media campaign can help your business.