To Survive Be Different from Local Business Competitors

Local businesses unlike never before in the history of the internet have an opportunity. Local search is meant for them. And if they’re smart they’ll take advantage of the fact. But to dominate local search results you need to stand out. Not just be another member of the pack. So before starting your campaign to dominate local search ask yourself how is your business different from your local business competitors?

Think about this for a minute. Your local business competitors are just like you. If you own a beauty parlor then what makes you different from all the other beauty parlors in town? If you own a car dealership then how do you stand out? Or a restaurant? No matter what type of business you own there is more than likely competition in your industry in your town. So what makes you special enough to dominate local search results? The honest truth is probably nothing?

So now you have to think harder. Because the question is not what makes you better than the rest? The question is what makes you different from your local business competitors? And can that difference be used to differentiate your business in the search results?

Let’s say for example that you own a lawn maintenance company. Well a lot of companies cut grass and trim hedges. But maybe your company plants trees and flowers as a part of your service. Well that extra little service helps you stand out. It’s an offering that can show up in search results.

People looking for such help could be finding you. And it’s a lot easier to dominate a small category like that than something larger like lawn care. It’s the same tactic of finding a niche keyword for regular search results just applied to the local level.

In the end keywords still rule. So is it better to be on page 2 or 3 of your local results and not show up on the map or would you rather be at the top of the list for a smaller but still relevant keyword that can drive more business to you? You also might find that what you think is a little niche may be big business in your market. And you might find that you have an edge over your local business competitors that you never knew existed.

Only so many businesses can rank at the top for each keyword search. But there is always an opportunity for your business to be one of the leaders. You just need to take the time and analyze what you do to see where your search opportunity may be. Because somewhere there is an opportunity for you.

If you would like to learn more about Local Search please check out our entire SEO Articles section and our regular SEO Blog. 

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