Just like any other aspect of your business, successful marketing on the internet involves creating a solid Website Marketing Plan. To do this you need to understand how the different search marketing strategies such as Local Search, Organic Search, and Pay Per Click Marketing can work together or be used individually.
A Search Results Page Has 3 Parts To It
The 3 parts of a search results page are the Local Search Results, Organic Search Results, and Paid Search Results. Any of these can be taken advantage of individually or they can be used together.
Local Search Marketing Helps You Reach Local Customers
If you’re not exactly sure what local search means it’s simple. We’re talking about the local businesses that show up on the Google, Yahoo, and Bing Maps. Not every business sells nationally or globally. Many are local small businesses that want to be noticed by local customers. But to generate new business using the maps you have to be on the first page of the local search results. We can help get you there. And unlike most companies that focus solely on Google Maps we also target Bing and Yahoo Map listings as well. Why target 66% of the search market when you can target 99.9%. Learn more about our Local Search Marketing Plans.
Organic Search Helps You Reach a Larger Audience
For most small businesses getting to the top of the search results for terms like plumbers, handyman, carpet cleaners, and roofers is next to impossible. But on a local level the story is not the same. If you own a carpet cleaning company in Nashville, TN your search term is not carpet cleaners, instead it is carpet cleaners in Nashville, TN. We understand the difference and we can help you not only show up in the organic search results for your city but also for the various surrounding cities where you do business. And unlike pay per click marketing where you are paying to be in the search results and such search listings disappear when you stop paying organic search listings are permanent. Learn more about our Organic Search Marketing Plans.
Pay Per Click Marketing Guarantees First Page Listings
For local businesses pay per click marketing can be an extremely powerful marketing tool. Pay per click essentially allows local businesses to appear in all of the relevant search results for the business. Google’s Adwords Express program allows local businesses to be highlighted on the Google Map as a local business and the Adwords program can help businesses show up the search results of nearby cities where you want to do business. And to make sure your reaching your full pay per click marketing potential you can use Microsoft’s AdCenter program to advertise on Yahoo and Bing as well. Pay Per Click essentially guarantees you’ll be on the first page of the search results for Google, Yahoo, and Bing. Learn more about our Pay Per Click Marketing Plans.
A Successful Web Marketing Plan Will Bring Everything Together
A great search marketing plan can make use of all 3 of these strategies, a combination of 2 of them, or just one. We realize that every business we deal with is different and we want to focus on the strategies that will best help you reach the customers you are targeting.
To Sum Up the 3 Parts of Search Marketing
1. Local Search Helps Your Reach Local Customers
2. Organic Search Helps Reach Customers in Outlying Communities
3. Pay Per Click Puts You on the First Page of all the Search Results.
If you want to know more about how how any of these 3 search marketing strategies can help your business then call us at 615-890-3600.
